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veste grand froid canadien Table four level graphic search e [复制链接]

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anything, we must first clear goals. So,http://cgi.cc9.ne.jp/~minix/pagelink3/clever.cgi?mode=res&no=293821, what is the goal of search engine marketing?
Xie Laien through the observation research and practice concluded that the search engine marketing according to the target from low to high, can be divided into four levels, the following explanation to you in the form of a chart.
  
Table
search engine marketing goal level

target level
target description
implementation means
included layer
as many pages are included in the search engine
SEO (search engine optimization)
ranking layer
website ranking as far as possible before
SEO natural ranking and keyword advertising pay ranking
click layer
increase the click rate of potential users and target customers
Optimal design of
page title and summary information
conversion layer
will be translated into users or customers benefit
UEO (user experience Optimization)
The
conversion layer is a strategic goal in the search engine marketing, and it is a tactical target. Did not change this key leap before three objectives will be no good.
so how to improve the conversion rate? How to make the browser into users or customers, so that the flow of benefits? This is done UEO (user experience optimization).
UEO is a huge system engineering, all factors affecting the user experience should be included in the project. There are many factors affecting the user experience, the main website speed, website content, website to attract products and services demand, website usability, web site design aesthetics, dependability, site security etc.. Do SEO and keyword advertising can bring visitors to the site, do a good job of UEO can be converted into the site visitors to users or customers. Therefore, UEO is the core, SEO and keyword advertising is the key. As an idiom, do UEO is ready, SEO and keyword advertising is dongfeng.
  
based on the above analysis,http://terredesjeunes.org/kreyol, we can get a complete search engine marketing >
                                                                
任何事情,首先要明确目标。那么,搜索引擎营销的目标是什么呢?
谢来恩通过观察研究和实践总结得出,搜索引擎营销的目标按照从低到高可以分为四个层次,下面以图表的形式向大家阐释。
[img][/img]
表解搜索引擎营销的目标层次
    
        
            
            
目标层次
            
            
            
目标描述
            
            
            
实现手段
            
        
        
            
            
收录层
            
            
            
尽可能多的网页被搜索引擎收录
            
            
            
SEO(搜索引擎优化)
            
        
        
            
            
排名层
            
            
            
网站排名尽可能靠前
            
            
            
SEO自然排名和关键词广告付费排名
            
        
        
            
            
点击层
            
            
            
提高潜在用户和目标客户的点击率
            
            
            
网页标题和摘要信息的优化设计
            
        
        
            
            
转化层
            
            
            
将浏览者转化为用户或客户产生效益
            
            
            
UEO(用户体验优化)
            
        
    
转化层在搜索引擎营销中是战略性的目标,收录层、排名层、点击层属于战术性的目标。没有转化这关键的一跃,前三层目标实现得再好也是白搭。
那么如何提高转化率呢?如何使浏览者转化为用户或客户,doudoune canada goose,使流量产生效益呢?这就要做好UEO(用户体验优化)。
UEO是一项庞大的系统工程,凡是影响用户体验的要素都要纳入这项工程。影响用户体验的要素有很多,主要有网站速度、网站内容的吸引性、网站产品服务的需求性、网站功能的易用性、网站设计的美观性、网站的可信任性、网站的安全性等。做好SEO和关键词广告能够为网站带来访客,做好UEO才能够把网站访客转化为用户或客户。因此,UEO是核心,SEO和关键词广告是关键。套用一句成语,做好UEO是万事俱备,SEO和关键词广告是东风。
[img][/img]&nbsp,http://koko.babyblue.jp/reclhc01/clever.cgi?mode=res&no=8720;
根据以上分析可以得出,完整的搜索引擎营销应该包括付费关键词广告、SEO和UEO这三方面,如上图所示。只有同时做好这三方面的工作,才能够使搜索引擎营销获得最大效益。
作者与出处:谢来恩@SEO实例分析博客 www.seoshili.cn QQ:261972692
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