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in the domestic mobile phone brand, a lot of people know that HUAWEI has a foothold in the European market, millet and Lenovo will rise in the India market, which should be better is the performance of the domestic manufacturers in overseas, but there is a little-known brand in the domestic, but shine in the African market, and become the number of overseas export of mobile phone the first domestic brands, it is TECNO.
   mobile phone industry based on the rising of the data, the first half of 2016 TECNO export volume of 32 million 860 thousand, for the first half of the domestic mobile phone export list; HUAWEI + export volume ranked second glory 25 million 370 thousand, Lenovo +MOTO; export volume of 16 million 30 thousand, ranking third.
and back to last year's foreign media statistics of the six countries in Africa mobile phone brand distribution, TECNO in all countries, without exception, into the top three. In total, more than 25% of the share of TECNO to become the first, followed by NOKIA, Samsung, this little-known brand China indeed has been deeply rooted in the African market.
According to the
era of financial technology channel reporter asked in Africa tour friends, the statistical data are broadly in line with the and observation in the local area, but in Egypt this economic area is still good, Samsung and HUAWEI and other manufacturers in the world,doudoune de luxe homme, TECNO also failed to reach this market.
blue and white TECNO advertising and its mobile phone in the West African country everywhere, from the Garner Kumasi West African market stalls, to Kenya Nairobi Luthuli mobile phone wholesale center, can be seen in the sale of TECNO products. In addition, in addition to conventional forms of posters and other forms, TECNO also has a unique marketing in Africa, it is painted wall.
as long as there is a wall, there is no TECNO wall advertising. This unique form of publicity in other countries may not work, but Africa seems to be quite popular, blue painted the wall white also seems to be very popular with locals, so that the original mottled walls take on an altogether new aspect.
has a lot of media reports, business behind TECNO is Shenzhen sound technology company, founded in Shenzhen in 2007. Through its mobile phone brand in addition to TECNO, itel, and Infinix. According to the official data, through established five production bases in Shenzhen and Addis Ababa and Ethiopia, the business is mostly distributed in Africa, India, Southeast Asia and other regions.
In the first two years after the founding of the
TECNO, they mainly developed the South Asian market. After extensive investigation of the markets in Southeast Asia, Africa and Latin America, it was found that Africa is the most promising market. Currently TECNO, Ite>

                        
  国产手机品牌中,http://table.sakura.ne.jp/engei/clever.cgi?mode=res&no=25928,很多人都知道华为已经在欧洲市场中立足,小米和联想则在印度市场崛起,这些都应该是在海外表现较好的国产厂商,但是有一个在国内名不见经传的品牌,却在非洲市场大放异彩,并且成为海外出口手机数量第一的国产品牌,它就是TECNO。

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  根据旭日手机产业研究的数据来看,2016年上半年TECNO出口量为3286万部,为上半年国内手机出口榜首;华为+荣耀出口量为2537万部,排名第二;联想+MOTO出口量为1603万,排名第三。

  而追溯到去年外媒统计的非洲六国手机品牌分布量,TECNO在各个国家都无一例外进入前三甲。在总数统计中,TECNO以超过25%的份额成为第一名,诺基亚、三星紧随其后,这个名不见经传的中国品牌的确已经深深植根于非洲市场。

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  根据时代财经科技频道记者询问在非洲的导游朋友,这种统计数据与在当地的观察大体符合,只是在埃及这种经济好的地区,仍然是三星和华为等大厂的天下,TECNO还未能打进这类市场。

  蓝底白字的TECNO广告和它的手机在西非国家随处可见,从加纳Kumasi西非大市场的摊位,到肯尼亚内罗毕手机批发集散地Luthuli,都能看到TECNO在出售的产品。另外,除了常规的宣传海报等形式,TECNO在非洲还拥有独特的营销方式,那就是涂墙。

  只要有墙的地方,就少不了TECNO的涂墙广告。这种独特的宣传方式,在其他国家或许行不通,但是非洲地区似乎颇为流行,蓝底白字的涂墙似乎也很受当地人的欢迎,让原本斑驳的墙面焕然一新。

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  已有不少媒体报道过,背后经营TECNO的是深圳传音科技公司,2007年在深圳成立。传音旗下的手机品牌除了TECNO,还有itel、Infinix。根据其官方资料,传音在深圳和埃塞俄比亚阿迪斯亚贝巴建立了五家生产基地,而经营业务大多分布在非洲、印度、东南亚等地区。

[img][/img]

  TECNO成立后的最初两年主要开发南亚市场,之后他们广泛调研了东南亚、非洲和拉丁美洲的市场后,发现非洲是最有前景、最有利的市场。目前TECNO、Itel、Oraimo三个品牌在非洲销售的手机多为低价的功能型手机,价格在几十到两三百人民币之间。

  但即使在非洲市场,功能机也迟早会被淘汰,智能机市场的到来是大势所趋。况且,随着中国国内手机趋于饱和,很多企业都看到了非洲市场的潜力,眼下华为也在大规模进军非洲市场,业内人士认为这有可能是TECNO真正的对手。

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  目前TECNO的产品仍然大范围面向中低端市场,与世界其他市场相比,http://hotelbuffet.svjr.com/memo,TECNO除了在非洲推出双卡手机,甚至还研发出了四卡手机,这种刚需竟然颇得当地用户欢迎。

  另外,大多数手机的拍照对肤色较深的人种很难做到准确识别。尤其是在光线不佳的情况下,拍出来就是一团漆黑。TECNO手机想到了通过眼睛和牙齿定位,对人脸进行曝光补偿,这种拍照的小改进可能比起增加像素、增大光圈更加奏效。

  尽管TECNO说过只在非洲市场做生意,不过近两年的一些举动似乎表明了这家公司不满足于在非洲做低端机,还想参与到全球智能手机的竞争,与三星、苹果、华为等企业硬碰。此前TECNO就在迪拜哈利法塔发布了Phantom 6/6 Plus,其配置约为国内同类手机2000千元档的产品。目前尚不知道这款手机会在什么市场发售,但可以想象的是,在竞争白热化的国内市场,这两款手机应该很难有什么胜算。

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  另外,这家闷声大财的企业似乎也不满足于在非洲宣传,TECNO在12月还赞助了曼城并首次亮相英超赛场,这也是华为之前的惯用伎俩,借助俱乐部和体育赛事提升知名度。

[img][/img]

  只是手机市场毕竟是一个更迭非常快的战场,强势如苹果、三星也不能保证未来几年能否保住自己的业绩和排名,因此墙内开花墙外香的TECNO,接下来也可能得面对非洲市场各种不稳定的变化,http://terredesjeunes.org/kreyol
                        
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